Hollywood, Ca, Friday, March 1, 2002- Digiplates Software, a leading US software developer has introduced" Mobo Ad Server" today, the first carrier grade mobile marketing and advertising server for content portal operators. With Digiplates Software's product, Portal operators, and service providers can quickly create substantial new revenue from their subscriber base and attract new customers. Fast and flexible tools to develop new mobile services with built-in support for sponsorships and advertising provide competitive advantage and cost-savings.

Digiplates Mobo Ad Server incorporates permission marketing support, mobile user profiling and personalization, precise targeting mechanism, push and pull mobile messaging, advanced reporting and billing integration support. Based on proven and open technology standards, the product's functionality and performance can be expanded to quickly respond to the evolving needs of mobile marketing.

SMS1 Games Server

SMS1 Mobile Games Server is premium tool for creating and managing interactive SMS games services for mobile users. SMS1 Game Competition server generates revenues while luring subscribers into interactive messaging through exciting and fun services.

SMS Games Server includes functionality for competitions, quiz-type applications and mobile voting services. Marketing of these entertaining services can be done in different medias, such as TV, radio, print, and web - users simply take part by sending a short message. Competition Server collects and provides on-line results and statistics about service usage, which can be linked into a TV broadcast, for example.

SMS1 Content Server

SMS1 Mobile Content Server allows Portal operators and service providers to build and manage numerous SMS & MMS content services, such as push alerts, subscriber group messaging, SMS information channels and request-based content delivery. All services are configured using an easy-to-use and powerful administration interface. Service content, including rich media formats like ring tones, & streaming audio/video may be stored in the server's internal content database. Mobile Content Server may also receive and retrieve content from external sources. Support for premium rate billing creates a significant revenue opportunity.

Using the SMS1 Platform Mobile operators can develop short-term and highly targeted services quickly and cost-effectively to better serve different customer segments, as well as create exciting interactive environment for mobile users said Toby Morning, CEO & Founder of Digiplates Software Inc.

Currently the company is partnering with Club Owners & Promoters in the Los Angeles, and Las Vegas areas to create the ultimate mobile club promotions database for these two world-class cities.

Contact us for more information on Mobile Advertising Server.